Design is Communication
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I used to believe that good design was something that looked “cool”. But design is more than simply looking interesting or cool. Design is communication. Just like a writer or a speaker chooses their words to communicate a message, good designers choose the right visual elements to also communicate a message. The larger goal and message for the design and effectively communicating that message is what makes good design, “good”.
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Good design doesn’t happen by chance. Good design happens from executed purpose and intent. However, what sets the purpose and intent? What guides that design process to make it “good”?
In the world of templates and free designs, creativity and design communication are taking a toll. Creative designs are not mere ready-made templates that you can pick from a catalog and get the job done. With communication design, you are not just designing the final piece but also designing the message itself. So while graphic design embraces all forms of visual design, communication design also includes the formulation of the message itself and designing new avenues for that message to reach its intended audience.
Designing in and of itself, is about strategic engagement with an audience - how to create multiple channels to the audience that engage them on different levels - print, email, web, the built environment, etc. Its not just what the audience sees but how they experience the brand, product, and service.
Designing in and of itself, is about strategic engagement with an audience - how to create multiple channels to the audience that engage them on different levels - print, email, web, the built environment, etc. Its not just what the audience sees but how they experience the brand, product, and service.
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Lee focuses on his objectives to ensure that he delivers excellence to his customers.
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MARTY KURZENDOERFER
Senior Manager at Yum! Brands
Senior Manager at Yum! Brands
Lee and I worked together on multiple projects throughout the years. He is a very detail oriented person and a great project manager. Nothing gets past him! I would recommend Lee if you are considering hiring someone who is totally dedicated to the finished product and getting the project finished.
JIM MILLER
Owner / Creative Director, Quantum Communications
Owner / Creative Director, Quantum Communications