Look at your Design as an asset, not an expense

I am a multi-disciplined creative professional with over 30 years of diversified experience focused on design and technology in domestic and international markets. Daily, I excel as an innovative problem solver who delivers world-class building and communication solutions. My skillsets allow me to be highly effective at combining my strong technical knowledge and graphic expertise with my forward-thinking design perspective to align business and organizational needs. These skillsets coupled with my proven track record of pushing beyond the original project expectations through creative and strategic thinking help me balance the importance of building collaborative relationships between all project team members.

In today's culture and society, a designer fits in almost everywhere. Anything under the sun that you can dream of, there is a space for a designer. Simply stated, a good design works in three parts:
1. The ideation
2. The execution
3. The interaction
and there is no service, product, space or experience that has not gone through one or more of the three parts above.

The ideation: The most critical part a designer involves himself/herself in, is when the concept is generated to solve a problem. Understanding the problem and setting up the stage for execution and interaction.

The execution: The actual building cycle of the product (whether print, built structure or user experience). A good design influences how the product is built, how it's developed and perfected using the least amount of time and best resource allocation.

The interaction: The final interaction a user has with a product or service. This decides if your user stays with you or not. The better the experience a user gets out of a product, the better design solution you have.

Throughout these stages, a designer adds value by bringing in fresh perspective and the voice of the consumer to the table. That’s why you require a designer.