Design Communication is the quest to tell better stories. The primary motive of this discipline is to inform, inspire and persuade the audience. To keep them engaged in the content long enough to make a lasting impression. Whether I'm designing a series of corporate documents for a small business or helping a client write a brand manifesto, design communication strives to conjure the greatest emotional impact.
Design Communication
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Design Thinking — Harmony and Form
The expertise a designer uniquely has to solve the problem, is their expertise in understanding a problem, analyzing it and finding the most viable solution possible within the restrains of resources and business requirements of a company. In short, a designer puts both users and a company’s requirements into perspective. The process involved in ‘understanding’, ‘analyzing’ & ‘solving’ your companies problems is generically termed as Design thinking
The expertise a designer uniquely has to solve the problem, is their expertise in understanding a problem, analyzing it and finding the most viable solution possible within the restrains of resources and business requirements of a company. In short, a designer puts both users and a company’s requirements into perspective. The process involved in ‘understanding’, ‘analyzing’ & ‘solving’ your companies problems is generically termed as Design thinking
Marketing Communication
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Graphic Design — Inspire and Engage
In graphic design, communication happens through form and figure, color, composition, and typography. Each graphical element is a “word”, such as the color of a shape. The color palette becomes a “sentence”. How those colors are woven together throughout the design becomes a “paragraph”. These paragraphs communicate meaning in the design.
In graphic design, communication happens through form and figure, color, composition, and typography. Each graphical element is a “word”, such as the color of a shape. The color palette becomes a “sentence”. How those colors are woven together throughout the design becomes a “paragraph”. These paragraphs communicate meaning in the design.
Corporate Communication
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Architectural Design — Hierarchy and Interactions Between Building Elements
In architectural design, communication happens through the built environment and visual elements, but additionally through the progressions of user experiences and interactions with those elements. Spatial and informational hierarchy creates a sense of primary actions or things the user should pay attention to. Material effects and other elements, such as the use of voids or shapes, communicate that something should be touched or interacted with. Light and shadow communicates how different interactive elements in the building environment interface or relate to one another.
In architectural design, communication happens through the built environment and visual elements, but additionally through the progressions of user experiences and interactions with those elements. Spatial and informational hierarchy creates a sense of primary actions or things the user should pay attention to. Material effects and other elements, such as the use of voids or shapes, communicate that something should be touched or interacted with. Light and shadow communicates how different interactive elements in the building environment interface or relate to one another.
Architectural Communication
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Architectural Design
These brands aren’t trophies, they’re friends I’ve met along our shared journey.
The following list of projects represents a snapshot of the architectural work that I have been directly involved with over my 39 year career. With each of these projects my involvement was significant to their successful completion. My responsibilities ranged from overall project management to core team member to actual builder/constructor.
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Jim Paterson Baseball Stadium - Batting Cage Expansion Rauch Planetarium and Gheens Science Center
KFC/PH National Call Center - Coneam campus KFC - Decoupling and remodels Taco Bell - Multiple new builds and remodels
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Graphic Communication
What I do and why I hustle comes from within. With deeply rooted principles in place, I create without fear in an atmosphere that facilitates the greatest work for the greatest clients. Ambition. Talent. Love. Call it what you want. I call it Creativity.
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